Why You Should Prototype Far Earlier Than You Think
Prototyping is often treated as a late-stage activity, a step to confirm ideas after design and development are mostly complete. That approach is backwards. At 21 Sierra, we see prototyping…
When to Rebrand, When to Refresh, and When to Leave It Alone
Brands age the same way products do. Sometimes they wear out. Sometimes they drift. Sometimes they just need a clean and a polish. But many teams jump straight to a…
The 7 Signals Your Product Has a Strategy Problem
Most product issues don’t start with design or development. They start with strategy. When the direction is fuzzy, the work becomes reactive, slow, and inconsistent. Teams feel busy but not…
Design Isn’t Decoration. It’s Decision-Making
Too often design is treated as decoration. The colours, the fonts, the icons – they are important, but they are not the point. Good design is a tool for decision-making….